Not a meat substitute, but a meat successor
The Vegetarian Butcher doesn't do things by halves. Especially not when it comes to alternatives to meat consumption. For the vegetarian butcher of the future, meat-like products without meat are the natural and necessary development to meet today's issues of environmental protection, world nutrition and animal welfare. The Vegetarian Butcher's path is impressively clear. If people like meat so much, then meat alternatives must be at least as good so that people give up meat. And anyone who has ever tried a TVB chicken burger will never miss an animal on their plate again. Hard to believe? Well then, order online and give it a try. The bet is on ...
By meat fans, for meat fans
The Vegetarian Butcher is today what the butcher used to be: the reliable supplier of all the meat dishes your heart desires. The only difference: everything is completely without animal meat, but purely plant based. Because The Vegetarian Butcher is convinced that the path to a plant-based diet is inevitable. However, in order to be successful, meat alternatives must be the better evolution of conventional meat for meat fans. The company is aiming for nothing less than a "food revolution".
The best of both worlds
It certainly helps that founder Jaap Korteweg combines both: a love of an organic, plant-based lifestyle and meat dishes. As a farmer, he converted his business to organic farming without livestock at an early stage - out of conviction. Unfortunately, despite his conviction, his diet didn't develop as quickly. That's why he had to develop substitute products that wouldn't make him miss anything as a meat lover. As a vegetarian butcher, he has succeeded.
