Simple, delicious and 100% vegan

Dr Oetker brings the taste of butter-vanilla, rum and lemon into the home kitchen. These flavours are the secret weapons in every bakery and give your creations a unique touch. The butter vanilla flavour exudes a tantalising hint of sweet butter and vanilla magic that will make your baked goods irresistible. For those looking for a pinch of the exotic in their cakes and desserts, the rum flavour is the perfect choice. It adds a subtle, warm rum note to your treats, conjuring up the flavour of spice islands in your kitchen. If you are looking for a refreshing and citrusy note, the lemon flavouring will invigorate your senses. It adds a tangy freshness to recipes and makes them perfect for summer. Dr. Oetker flavouring in butter vanilla, rum and lemon is the key to a flavour explosion in all your baking creations.

Quality for 130 years

What do baking powder, vanilla sugar, wheat starch, flavourings, dessert mixes and, last but not least, the good old frozen pizza have in common? They are all innovations from Dr Oetker. Hard to believe, but true. Inconspicuous little things that enrich life with decisive flavours - quickly and easily. The motto: baking and enjoyment for everyone. Founded in 1891 with a pharmacy in Bielefeld, the company is still a family business, even though it is now represented in more than 40 countries. After more than 130 years, the traditional company is once again taking its concept of quality to the next level: towards a better quality of life. And today that means vegan products that are better for the environment.

The classics - now also vegan

With the loVE it! range, Dr Oetker is now launching 100% plant-based products on the market. The global brand is thus gradually reducing its ecological footprint and, among other things, switching completely to recyclable packaging - the aim is to achieve this by 2025. In addition, all Dr Oetker sites have been climate-neutral since 2022. The company has committed to complete climate neutrality - in all direct and indirect areas of influence - by 2050.

This means that Dr Oetker produces food that everyone can feel good about - including vegans. This also applies in particular to the vegan LoVE it! mixes.