Premium quality: meat can do one!

The ideal vegan basis for any mince dish: Redefine Meat Mince mirrors its animal counterpart right down to the very last fibre – both in terms of consistency and taste, not to mention the serving possibilities, ensuring traditional fare is no longer the preserve of seasoned meat-eaters. Bon Appétit without the meat!

Plant-based meat? You better believe it!

Redefine Meat does just exactly what it says on the pack! Instead of simply offering a meat substitute, the company has created a completely new type of meat. With “New Meat”, the company uses 3D printing to recreate the taste, aromas and textures of traditional meat to perfection – without any animal involvement whatsoever. All Redefine Meat products are 100% free of animal products – meat alternatives that offer plant-based meat indulgence for all!

Vegan variety to suit every taste

Thanks to “New Meat”, you really don’t have to miss out on anything. Whether it’s the Premium Burger, its mince alternative, Bratwurst or Pulled Pork or Beef-Style products – Redefine Meat has it all. And, on top of that – believe it or not – the first vegan kofta mix in our range. Don’t miss out!

For the love of our planet

The people behind Redefine Meat love the taste of meat, but they love our planet and the animals that live on it even more. That's why they put their all into offering an alternative to traditional meat that tastes just as delicious, with the same texture and firm-to-the-bite sensation, and the benefit of being sustainable and animal- and environmentally friendly. Using 3D printing, Redefine Meat’s patented technology has made it possible for the first time to precisely replicate the muscular structures and fat content of conventional meat. The result is as impressive as it is tasty.