For vegan grilling professionals

So good, so tasty, so unbelievably vegan. Redefine Meat Pulled Beef-Style mirrors its animal-based counterpart in both its delicate and soft texture and its unmistakable taste – but does away with the lengthy cook-time required for the traditional meat version. That’s because, unlike the low n’ low cooking method, all “New Meat” needs is a few minutes on the griddle or in a frying pan. The result is as good as identical. Try it for yourself!

Plant-based meat? You better believe it!

Redefine Meat does just exactly what it says on the pack! Instead of simply offering a meat substitute, the company has created a completely new type of meat. With “New Meat”, the company uses 3D printing to recreate the taste, aromas and textures of traditional meat to perfection – without any animal involvement whatsoever. All Redefine Meat products are 100% free of animal products – meat alternatives that offer plant-based meat indulgence for all!

Vegan variety to suit every taste

Thanks to “New Meat”, you really don’t have to miss out on anything. Whether it’s the Premium Burger, its mince alternative, Bratwurst or Pulled Pork or Beef-Style products – Redefine Meat has it all. And, on top of that – believe it or not – the first vegan kofta mix in our range. Don’t miss out!

For the love of our planet

The people behind Redefine Meat love the taste of meat, but they love our planet and the animals that live on it even more. That's why they put their all into offering an alternative to traditional meat that tastes just as delicious, with the same texture and firm-to-the-bite sensation, and the benefit of being sustainable and animal- and environmentally friendly. Using 3D printing, Redefine Meat’s patented technology has made it possible for the first time to precisely replicate the muscular structures and fat content of conventional meat. The result is as impressive as it is tasty.